Peloton Cellars 'Criterium' wine package

  • 'Criterium' wine bottle
  • 'Criterium' label up close

Peloton Cellars wanted to release a small-lot, Bordeaux style red blend that packed a bold, fruit-forward punch. Using the existing bicycle-based branding, we collaborated on the name and iconography that refers to the popular lap-based bike races. I created a label that is highly textural using embossing & foil to accent the name and rider. The final touch to the bottle package was dried black wax to give a premium feel.

  • Client Peloton Cellars
  • Category Packaging
  • Capabilities Art direction, graphic design, typography