Peloton Cellars 'Le Pave' wine package

  • 'Le Pave' wine bottle
  • 'Le Pave' label up close

Peloton Cellars’ “Le Pave” is a high-end Rhone-style red blend from California’s Central Coast. French for “cobblestone”, the Le Pave pays homage to the grueling Europoean Spring Classic cycling races like Paris-Roubaix. I wanted to create a label that visualized the the organic, rough textures of the cobblestone as well as depict the hand-crafted quality of this Rhone blend.

  • Client Peloton Cellars
  • Category Packaging
  • Capabilities Art direction, graphic design, typography