Peloton Cellars’ “Le Pave” is a high-end Rhone-style red blend from California’s Central Coast. French for “cobblestone”, the Le Pave pays homage to the grueling Europoean Spring Classic cycling races like Paris-Roubaix. I wanted to create a label that visualized the the organic, rough textures of the cobblestone as well as depict the hand-crafted quality of this Rhone blend.