Peloton Cellars identity & branding

  • Peloton Cellars identity
  • Peloton Cellars business materials

Boutique Central Coast winery Peloton Cellars needed a brand package to highlight their unique synergy of bikes and fine wine. After hours of sketching & research, we decided on a vintage high wheel bicycle and a handwritten script, along with a nice wood texture. This combination was then applied across the countless mediums from business cards to marketing brochure and their website.

  • Client Peloton Cellars
  • Category Identity & Branding
  • Capabilities Art direction, Illustration, typography