Peloton Cellars wine packaging

  • Peloton Cellars wine bottle overview
  • Peloton Cellars wine bottle detail

Peloton Cellars needed a wine packaging system that held their unique brand across all vintages and price-points, yet easily discerned one varietal from another. Ranging from lower price point white wines to ultra-premium reds, I developed a system of visually-similar labels, but integrated subtle differences like color, textured paper, emboss, foil and wax toppers to differentiate the varietals.

  • Client Peloton Cellars
  • Category Packaging
  • Capabilities Art direction, graphic design, typography, illustration