Peloton Cellars wine packaging

  • Peloton Cellars wine bottle overview
  • Peloton Cellars wine bottle detail

Peloton Cellars needed a wine packaging system that held their unique brand across all vintages and varietals, yet visually separated one varietal from another. I developed a system of labels that utilized a unique vintage photo for each varietal, then integrated a color coding system back label to differentiate the varietals.

  • Client Peloton Cellars
  • Category Packaging
  • Capabilities Art direction, graphic design, typography, illustration