Muscle Milk 'Run Club' logo

  • Muscle Milk 'Run Club' logo

During a full-time contract, I was provided the opportunity to create a logo for a running club based in Miami, Florida. Focusing on the exotic and fun nature of Miami, I fleshed out numerous ideas on pen & paper, then tweaked the finalists using Illustrator. The end result combines the colorful, tropical feel of southern Florida with the bold, macho branding of Muscle Milk.

  • Client Contract at CytoSport
  • Category Branding
  • Capabilities Art direction