'The Boot' identity

  • The Boot identity

A friend was opening a high-end Italian wine bar and restaurant in San Francisco and asked me to create a logo. Using the Italian boot as a base, I integrated a bold, sans serif type with a natural cool palette the reinforce the familiar Italian motif.

  • Client 'The Boot' Enoteca & Wine Merchant
  • Category Brand Identity
  • Capabilities Art direction, illustration, typography