WTB '25th Anniversary' identity

  • WTB 25th Anniversary identity
  • WTB 25th Anniversary 2007 Catalog
  • WTB 25th Anniversary banner

In 2007, WTB entered their 25th year in business creating high-end bicycle components, so we created an identity package that celebrated this achievement. Highlighting the proximity to Mt. Tam—the birthplace of mtn. biking—the mountain and company logo are encased within a bike tire. This logo is both bold and spectacular and was used in all facets and applications during the year-long celebration.

  • Client Employed at WTB
  • Category Identity
  • Capabilities Art direction, illustration