WTB Clamp-on identity

  • WTB Clamp-on identity
  • WTB Clamp-on ad

WTB needed an identity for their new line of bolt-on handlebar grips, so I created this grandiose, circular mark with a clenched-fist illustration. The bold colors and typography coupled are with the strongly-gripped hand reinforce the tough, reliable nature of these grips.

  • Client Employed at WTB
  • Category Identity
  • Capabilities Art direction, illustration