WTB 'Dirt' Ads

  • WTB Clamp-on grip ad
  • WTB WeirWolf tire ad

I created a series of print ads that showcase several new bike tire and handlebar grip products that WTB released. These ads depict the action and adventure the rider experience when riding mountain bikes. This is done by using high-impact action photos, earthy color palettes, gritty font choices, close typography and natural textures.

  • Client Employed at WTB
  • Category Print
  • Capabilities Art direction, layout, typography, photography, illustration