WTB 'Road' Ads

  • WTB Solano road tire ad
  • WTB ShadowV saddle ad

In 2006; with the rise in popularity of road bikes brought on by the “success” of Lance Armstrong, WTB developed several road-bike related products to offer to customers in this burgeoning market. I created a series of print ads that reflect the speed and motion of the road as well as the quality of their products being used in actual races.

  • Client Employed at WTB
  • Category Print
  • Capabilities Art direction, layout, typography, photography, illustration