WTB Road Tire packaging

  • WTB Road Tire packaging
  • WTB Road Tire packaging

Using WTB’s established branding elements, I created a packaging system for a series of road bike tires that disseminates the three levels of tires by utilizing tire identities, color bars, and a list of features & benefits. This system visually helps the customer to decide which tire if the right one for their needs.

  • Client Employed at WTB
  • Category Packaging
  • Capabilities Art direction, layout, dieline design